A recent research report highlighted that consumers are coming more cautious. According to research by Brainmales. 65% are saying Do I really need it 61% Looking for the best price 46% Are planning purchases 46% Buying less when they go shopping More are online shopping and the reasons are 75% believe it is cheaper 74% convenient 67% Can compare prices more easily Plus 30% of women hate shopping because of rude staff according to Mail Online 10th October when they are in a clothes shop. We have some work to do.