Good ideas can appear any where. I was recently in an elevator at the Marriot Hotel in San Mateo in California and came face to face with the barman on the side of the elevator. Think about it, what happens to most people in an elevator, they stare up at the floor numbers passing by. This sign served many purposes, it overcame the stare embarrassment and entertained the guest as they went down or up the building. It also build the hotel brand by promoting a team member who you could go and meet in the bar. It provided you with some information on the person so that you knew the guy before you met him. He was already a friend. Iï¿½m sure with a bit of brainstorming similar ideas could be developed for your business.