H.T.A. National Conference UK Overview

September 2007 saw the last H.T.A. national conference. From now on it will be a regional event rather than a national event, a sign of changing times. The UK industry in 2006/07 has had its ups and downs with the sector seeing a £230 million increase in sales, even though core products were down 3%. September 2006 to 2007 saw a 12% increase in sales and then the wettest summer in a lifetime arrived. In 2002 the UK market was made up of 55% Keen to Marginal gardeners and 45% Unkeen to hostile gardeners. In 2006 that figure was 54% and 46%, not a big change. Of the 20 million gardeners, 2/3rd were concerned about climate change. The fastest growing sector was catering with a 20% grow, but gardens also saw growth. Many garden centres in 2007 sold to the large retailers entering the market. With centres going for twice their turnover, they were attractive reasons to sell. Category changes were: Vegetable- + 5%, Fruit- + 36%, Edible seeds- + 5%, Herbs- + 18% and Patio Heaters- 37%. A clear indicator of how the consumer is now thinking. One big challenge is the forecast that by 2020 40% of retailing will be online.