July 2008 seems to have been a busy month for researchers looking at how different generations shop. After the survey on Gen X shoppers, the Outlaw Consultancy group released a report on Gen Y shoppers. The first question was who were their favourite 15 green retailers? The results/suppliers were: Whole Foods Honda Zipcar Trader Joeâ€™s Google American Apparel Toyota Aveda IKEA 7th Generation Apple The Body Shop Starbucks Netflix Method The Gen Y shopper quickly links onto the trailblazers, Toyota being a classic example with Prius cars. What do they like? Minimal Design = Green Design According to the consumer minimalist packaging without too many colours = green. Apple is a good example of Gen Y packaging. Categories are important Many Gen Yâ€™s especially want green products if it goes on their skin or into their bodies. When it comes to fashion clothing they are less green motivated. Contribute to the Conservation They prefer companies that are trendsetters in honest conversation. Trader Joeâ€™s is a classic example of a retailer who is a great green story teller.