Patti Moreno – Generation Y Gardener

One of the challenges of our industry is getting to the younger gardener. On my travels in the U.S.A. over the last two months I met Patti Moreno, the TV’s Garden Girl. Patti is on Public Television in the U.S.A. as a segment in the Farmer’s Almanac TV. Her aim is to inspire Generation X and Y to live more in harmony with the natural world. Patti’s programme features her organic fruit and vegetable garden and her latest video is “How to build an Urban Sustainable Living Garden”. She also produces a monthly newsletter, available from www.gardengirltv.com as well as a range of products for the garden centre. The industry has been looking for a new, young face that can attract the under 35’s to gardening. I believe Patti Moreno could be the face we’ve been looking for. Patti and her husband purchased a compound in 2002 in Boston and built a garden. They used the buildings as an office and film studio for their company “Film Shack”, plus they live on the property. John Stanley is an internationally recognised conference speaker and retail consultant. He has authored several successful marketing and retail books including the best seller Just About Everything a Retail Manager Needs to Know. John’s retail experience covers hands-on retailing in supermarkets, hardware stores, garden centres, farmers markets and drug stores. For more information on John Stanley and how he can help your business prosper and grow, visit his website www.johnstanley.cc