Travelling around the world you always pick up at least one new idea in any town. I was in Geraldton in mid West Australia in March working with a group of retailers. They are just opening their first Farmers Market in Geraldton. I discovered the T-shirt shown in the photograph whilst in town. A group of retailers have combined to produce a T-shirt that promotes the town centre and the location of their business. This is a great idea of networking in action and shows how a small community can build a neighbour to neighbour marketing campaign that is also a saleable product. With the increase in Farmers Markets in towns, this is a great way of promoting the key independent retailers in town.