John and Linda went to Eastern Europe to work with retailers for the first time in October. There trip took them to Poland, Hungary and Czech.
As a result of that they have already been back to Poland and Hungary to do follow up work. In January they will be back in Hungary again to present two workshops and carry out more retail consultancy.
They are finding that the retailers are looking for new ideas and opportunities. One reason for this is retailers in these countries are aware that if they do not make the appropriate changes then retailing will be absorbed by interantional companies who are entering the market place at a rapid rate.
These trips do mean that Linda and John are getting used to the snow in that part of the world.