Winning Marketing Strategy The Rules

I recently shared the conference stage in the USA with Richard George a professor of Food Marketing at Saint Joseph’s University in Philadelphia. Richard is from the food industry, but his presentation was based on his book and the rules of marketing. After the presentation I was presented with a book and it is one of those books full of simple common sense that alas is so often rare. It is the type of book you can read in a couple of days and is designed so you can pick it up and read relevant sections and then refer to It again later. He has ten rules of marketing that he expends on in the book. Those 10 Rules; Act Like a Leader Know the business you are in Get and Stay Close to your Customer Know your industry Know who your competition are Do the Unexpected Focus, then refocus again Concentrate on your resources Be Mobile Advance and secure As I said ,full of Common sense that we all need to reminded of when we are in business Richard J George and John l Stanton Rapel Publishing ISBN 978-0-9711542-0-9