Over the last few months I have been promoting the importance of a “Bricks and Clicks” strategy in your business. This does not just apply to retail stores it also applies to magazines. Australians are the biggest buyers of magazines in the world but that industry is changing as well. Pick up a copy of the June, 2012 edition of “Better Homes and Gardens”. A magazine that already links a national TV programme of the same name with the consumer via a magazine and you will see a new trend. In the June edition we have interactive contents. In an article entitled “watch our pages come to life” the article discusses projects and then the consumer can take a smart phone, click on the picture and get a video on the project being discussed. What a great opportunity to promote solutions and ideas and eventually sell products.