The Most Valuable Generation

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The Most Valuable Generation

I often talk about attracting the 35 year old consumer, but according to the latest retail survey by Neilsen I may need to rethink my thinking as will all retailers. In a White Paper entitled “ Introducing the Boomers Market : Marketing ‘s Most Valuable Generation” it states that 50% of the market will be over 50 in five years in the USA yet only 5% of the marketing budget targets this market. These consumers also spend 50 of the money. They are changing from being the MONEY MAKERS to being the MONEY SPENDERS and have 70% of the disposable income and will be inheriting a lot more money as well in the next few years. There life is changing, they have money to spend and time to spend it. Plus, they are letting the younger generation be the adapters of new technology, but then they are going mainstream with it. They are; 33% of all online users 33% are on Twitter and a social media page 33% are heavy users of the internet Do not ignore this market …. I am one of them.