Learning form the Dutch

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Learning form the Dutch

The Floriade in Holland, held every ten years will soon be closing. This is an expo dedicated to lifestyle retailing and the consumer. The Dutch love their French fries and eat them out of a cone. It is a common shape that the consumer is familiar with. As a result a Dutch bulb company has copied the shape to design a package for the retailing of bulbs. Lovely idea and a lesson for all of us.