This is the time for community marketing.
Before I left Perth I saw this been developed at two ends of the retail market. The Noodle Night Market is where small retailers in a specialised niche area can get together and create a community event over a number of evenings.
At the same time Coles Supermarket, Australia’s largest supermarket group are promoting their involvement in community. Make sure your customers are aware of your community involvement, it is the new marketing tool