Who is the Customers Hero?
It has been difficult to identify trends over the last few years, it has been a matter of survival. I am not suggesting we have beaten all the negative news, but trends in retailing are beginning to show themselves. In 2022 Sid Raisch, the American consultant joined forces to look at some of those trends across the globe and I have now presented them at a number of conferences around the world.
Over the next few months I will share those thoughts in my Blog.
We all look to hero’s and the Women’s World Cup has highlighted that over recent weeks. In retailing, most of the time, the retailer was the hero. It was their name we looked for in the majority of cases. This is now changing as we look for authentic, local makers. We want to know their name and we want to know their story.
I first notice this in the fresh food industry. It started with farmers markets, but the supermarket soon picked this trend up and helped spread the message. The trend has now ventured into gardening and hand crafted goods.
This is win: win for both local retailers and local producers.
My message is do not be shy, promote yourself as the maker and promote your story.