Being the Knowledge Expert that Customers will Believe

Telling stories can grow sales, we have proven that this works many times. The key is having the knowledge that the customer can believe.
The key to success is building t credible knowledge the customer can have confidence in.
How do you obtain knowledge is the key.
Janet Draper of the Smithsonian Institute recently gave a presentation on knowledge that put all of this in perspective. Knowledge is based on three key elements.

Information
Knowledgeable people have the information that the customer is looking for. This means they have done their research on the relevant subject and have also kept their knowledge bank up to date.
This information can come from multiple sources and not just books or the internet. It can come from the business and talking to other people in the same business sector.

Experience
Experience in the business is a great asset when it comes to knowledge. This is why younger people are often not believed. They may have the knowledge, but do not look like they have the experience.

Observation
Knowledgeable people are good observers. A skill, in my opinion is becoming rarer. If you do not believe me, take a walk around any city in the world and you will see people who are not observing anything as they are focused on their phone. This is something that puzzles me, as they are surrounded by new ideas, but they have decided to o ignore then so they can focus on their phone.

Put all these skills together and you have a situation where knowledge can grow and prosper.