Measure Your Customer Space

I was recently in Augusta, West Australia. This is about as far as you can go in Western Australia going south, the next stop is Antarctica. Augusta is a small town famous for whale watching and the tallest lighthouse in Australia. I was there to do a workshop with the retailers. After the talk I took a walk around town. The Augusta Pharmacy has a great idea. I had talked about keeping aisles at the correct width and clear of clutter. The Pharmacy has a “clearance stick”. They use this when moving shop fixtures around to make sure they have the right aisle space. Simple, but powerful, especially when you look at the clutter in some shops. John Stanley is an internationally recognised conference speaker and retail consultant. He has authored several successful marketing and retail books including the best seller Just About Everything a Retail Manager Needs to Know. John’s retail experience covers hands-on retailing in supermarkets, hardware stores, garden centres, farmers markets and drug stores. For more information on John Stanley and how he can help your business prosper and grow, visit his website www.johnstanley.cc