Our first webinar of the year was on Phone Apps and how we can use them as retailers. We need to understand how are consumers are using mobile devices so that we can design our marketing campaigns more effectively as retailers and small businesses. Harvard University in the USA has done a detailed study on how mobile devices are used. The report is available for you to download here. It is well worth reading and is a valuable piece of marketing research. The John Stanley Phone App has been a huge success, I recently presented a conference in the USA and there were 40 people in the room and 30 of them downloaded the Phone App within 24 hours, most did it while I was in the room. This is a huge success rate and shows how we are changing the way we communicate. To watch my webinar on Phone Apps go to www.clicksforbricks.com.au To download the JSA phone app go to your smart phone store and type in John Stanley