Year: 2013

Award Winning Bonanza

November proved to be a winning month for John Stanley associates. After winning the Belmont WA Small Business Exporter of the Year Award, the next week we went to our local Chamber of Commerce awards night. We were awarded The 2012 Micro Business of the Year Award. This is awarded to the business in the …

Award Winning Bonanza Read More »

Familiar with the Unfamiliar

While I was passing through Dubai I came across this display. I have been promoting putting the familiar with the unfamiliar as a means of making consumers stop and stare. This is a great example of this. What are these guys selling…..you would never guess? Gin!

Sense

One of the themes for this month’s blog is Sense. Prof Jason Castro from Bates College and Chuka Chemnubhotla from the University of Pittsburgh released their research on Human Senses last month. They found that the human can only sense 10 types of smell. Fragrance Woody Fruity (non-citrus) Chemical Minty Sweet Popcorn Lemon Pungent Decay …

Sense Read More »

Bodd moms rule

In August, I presented my Ghost Town, Clone Town, Home Town presentation in Boddington, a rural town in Western Australia. The aim of this presentation is to work with small business in the community to address the needs of the consumer. This is a small town and many of the retailers are not using social …

Bodd moms rule Read More »