Bricks or Clicks?

Over the last few months I have been encouraging retailers to create a “Bricks and Clicks” retail model. Some retailers are well ahead in there thinking while others are being left behind. A report came out this week that highlights the importance. The Oracle Cross Channel Report our t of the USA looks at consumers and asks what they expect online and in store. The findings are as follows. When asked what they expect when they shop online and in stores with the same retailer: 73% said they expect online pricing to be the same as or lower than stores 35% said they expect to be able to redeem the same coupons and offers both online and in stores 30% said they expect to be able to return or exchange products in any channel regardless of where they bought it 22% said they expect to be able to access their online shopping cart, past purchases, wish list, loyalty points and status of orders no matter where they shop Retailing is changing and we need to be in tune with our consumer.