One of the secrets of success is creating a shop window that stops the customer. Many high end retailers do this very well. I have just been judging the Nannup shop window competition based in our own town. The hardware store is a independent store and has done a brilliant display to get the message of safety and safe working gear across. He has used two mannequins and one has two fingers removed, he then used red paint to splash across the window to give the impression of blood. Simple, yet effective message that made customers look.