Fruit and vegetable revolution or not?

Food tourism is the “hot” trend and retailers are using their fresh offer to grow sales, everyone is on the fresh fruit and vegetable band wagon, or are they?

A new report from the UK reveals that many children believe farms grow mud.

The key results say:

• One in 50 pupils believes that farmers harvest potato waffles
• Just 9% of youngsters have visited a countryside location in the past year
• Some 1.8million children have never set foot on a working farm

This is reminds me of a comment made by Rob Copley from Farmer Copley’s in the UK when he said he had a child on the farm who had never walked on grass before.

Before our American readers believe this is a British phenomena, research in the USA shows consumers are confused between “organic” and “local”.

•  23% of consumers believe local and organic means the same thing. (Time Magazine Health section July 28 2014).

Retailers in the food sector still need to focus on the education of the consumer as one means to grow sales.