NEW Day Maker Workshop

Many of you are aware that I have been promoting Day Maker skills for our clients rather than promote customer service. I have redesigned our Day Maker package and have launched a brand new workshop. It has been presented twice this month already and anyone interested in Day Maker training this is the programme for you.

One of the handouts I use to help delegates with the thinking process is below. If you are interested in developing a day maker programme in 2015 please contact me.

Day Maker Tips

A Day Maker: “Someone who performs acts of kindness with the intention of making the world a better place”. Day Makers never process the customer.

Step One: Meeting a Stranger

• Make eye contact
• Keep the body language positive
• Comment on a common topic to both of you..or
• Comment on a topic of general interest..or
• Ask an open question..or
• Ask getting to know you questions ..or
• Compliment them or their child

Step Two: Surprise and Delight in Store

• Introduce an “Expectation plus One” delight strategy
• Tell a story about the product
• Have a favourite product for conversation
• Tell them topical advise on the product you sell
• Introduce them to new products
• Introduce them to other customers favourite products
• Tell them your favourite

Step Three : Last Touch Service

• Give them a gift
• Promote the guarantee
• Ensure the cashier acknowledges sincerely
• Provide a wrap or bag service
• Invite them back and tell them about what is coming in next month

Step Four: When they get home

• Send an email, Facebook comment or Thank You Know
• Follow up with a phone call
• Thank them for coming in
• Offer further advice

“Don’t Serve me..Make my Day” is a workshop designed and presented by John Stanley to help businesses grow their sales.