January 2015

Food Tourism..Making the Most of the Opportunity

To accompany the launch of John and Linda Stanley’s book “Food Tourism”, John has prepared a conference presentation “Food Tourism…Making the Most of the Opportunity”. This practical presentation provides a “tool kit” of ideas for businesses already in the sector or thinking about entering the food tourism sector. The presentation includes: Identifying the key drivers

Food Tourism..Making the Most of the Opportunity Read More »

NEW Day Maker Workshop

Many of you are aware that I have been promoting Day Maker skills for our clients rather than promote customer service. I have redesigned our Day Maker package and have launched a brand new workshop. It has been presented twice this month already and anyone interested in Day Maker training this is the programme for

NEW Day Maker Workshop Read More »

Number One is Dangerous

John Denton is a fellow consultant based in Perth. I have asked him to contribute a couple of articles to the newsletter. Below is the first and I will include his next one in my next newsletter. John has some interesting ideas… The most dangerous number in business is ONE…one of anything! Article by John Denton

Number One is Dangerous Read More »

Save the world with coffee

Chris O’Conner from the Australian Nursery Association alerted me to this great promotion concerning the recycling of Nespresso capsules as a promotion activity. TerraCycle Australia invite florists, garden centres and nurseries to participate in a free and easy-to-operate environmental program initiated by the pioneer of portioned coffee, Nespresso Australia. TerraCycle, an internationally recognised recycling pioneer

Save the world with coffee Read More »

Brand denial

There are so many trends taking place at present. One of them is Brand denial that is coming from the Millennial generation. They are promoting the fact that they are not hooked onto specific brands. Having said that 90% of iPhone users express loyalty to Apple, up from 73% in 2011. (ref: Morgan Stanley, March

Brand denial Read More »