I checked into a hotel last month and there was a little orange book on the bedside table entitled “Get me out of here”. A strange title for a hotel room book, but I ventured further.
I was in a Nordic Choice Hotel in Copenhagen and the owner is an advocate for healthy eating, saving the planet and sustainability. Plus, he wanted to get his message across to his guests and to explain why the hotel did what it did.
It was wonderful to see a business person identify a cause and target the message at the guests..It will not appeal to everyone, but the orange book got me reading and thinking.