Month: February 2015

What Experience?

Start doing research on what the customer is looking for in 2015 and most research reports state that the market is being split into two. Consumers are either going for price and leaning towards online shopping or they are visiting a store for an experience. Bricks retailers need to provide an experience if they are …

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Get me out of here

I checked into a hotel last month and there was a little orange book on the bedside table entitled “Get me out of here”. A strange title for a hotel room book, but I ventured further. I was in a Nordic Choice Hotel in Copenhagen and the owner is an advocate for healthy eating, saving …

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