A Message From Santa By Jurek Leon My first job in retail was as a professional Father Christmas for a group of retail storesï¿½at the age of 17. On leaving school, Iï¿½d come to Australia with my parents on holiday from Scotland and decided to stay for a couple of years to work and study. It was getting close to Christmas and I needed some money to pay the rent. It was also the beginning of summer. Five small stores in a shopping strip in the Perth suburb of Midland had banded together to hire a Father Christmas but hadnï¿½t had much luck in attracting a retired pensioner, their preferred candidate. The physical nature of the job wasnï¿½t appealing to the candidates. You see, they were expecting ï¿½Father Christmasï¿½ to march up and down the pavement in his Santa Suit carrying two big bags, one filled with balloons with the names of the stores printed on them and the other with lollies. This would be in the heat of summer. No seat to sit on, no air-conditioning, and six hours a day on your feet. The idea was that children would see Father Christmas and be keen to know what he had for them in his sacks; and then parents might be attracted to go into the stores. There was a chemist, a jewellers, a bike shop, a toyshop and one other that I canï¿½t recall. I was young, fit and ready to give it a go, so the retailers gave me a go. A couple of years later I studied child psychology but I learnt more about child psychology, and parent psychology, that week than I ever learned through formal study. These days itï¿½s a passion of mine to help retailers make the most of Christmas. Not just from a gross profit and sales perspective but also making sure it is an enjoyable, entertaining, uplifting experience for customers and the people serving them. Thatï¿½s why I have completely revised and expanded my Christmas workbook, now titled, ï¿½The 52 Terrific Tips For Christmas Workbookï¿½. It is jam packed with ideas, examples and exercises to help you and your team make this Christmas the best ever for your business. Topics covered include motivation, preparing the team, spectacular service, promotion, display and special Christmas selling techniques. Set the cash registers ringing be investing in the $39.95 e-book now. When you do, you get permission to reproduce the copyright information contained in the 55 page publication and distribute it within your organisation. One copy per business is all you require. Itï¿½s the ultimate Christmas bargain.