Year: 2005

Bridging the Information Gap

Bridging the Information Gap by John Stanley Retailers invest large amounts of money to get consumers into their businesses with the aim of selling them products. Owners monitor conversion rates, i.e. count the number of customers entering the store versus actual buyers to enable them to monitor success. Team members are encouraged to approach consumers …

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A Message From Santa

A Message From Santa By Jurek Leon My first job in retail was as a professional Father Christmas for a group of retail stores�at the age of 17. On leaving school, I�d come to Australia with my parents on holiday from Scotland and decided to stay for a couple of years to work and study. …

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Every Man His Shed

Every Man His Shed By Fiona Emberton Retailers have long ignored men and their needs but this situation is fast changing. Men have been seen lurking around shops uncomfortably, often at the door or flipping through magazines. Now, successful retailers are realising that men in general have very different needs as shoppers. We recommend retailers …

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Garden Centre Retailing is Changing – Living Room Retailing is the Future

Garden Centre Retailing is Changing – Living Room Retailing is the Future By John Stanley Plant sales down by an estimated 15%; key consumers commenting on garden centres being boring and gardening as a hobby losing popularity with the new consumer. Is this the decline of the garden centre or a new opportunity for entrepreneurial …

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