Coles is one of the two national supermarkets in Australia. Last week, their Christmas catalogue arrived at our door, this normally goes straight in the bin, but this one caught my eye. Instead of the boring list of products and prices, the brochure contained recipes with a checklist of what you needed to purchase. I liked it and this idea could easily be converted to other industries. â€œDonâ€™t forget the shopping trolley must havesâ€ â€¦. I thought it was a great idea.