‘How to Guides’ are back in Vogue

The recent research carried out in the U.S.A. and reported in the I.G.C. Nursery Retailer research report indicated that “how to” guides were seeing a resurgence and the younger consumer was finding them exceptionally valuable. What in mind, I have just discovered two great “how to” leaflets. Palmers, the New Zealand Garden Centre franchisee group produce excellent full colour “Here’s How” guides. These are colourful and supported by “add on” merchandisers. In the U.K., Unwins, part of the Westland group are producing excellent “Staff Training Guides” aimed at the staff rather than the consumer. This provides excellent “How to” material for your customers and team members.