Month: December 2008

A Thought from Zig Zigler

Zig is recognised as one of the business guru’s in the world. He recently gave a seminar in the U.S.A. and highlighted some research on closing the sale. Only 4% of business people asked to close the sale five or more times. Research shows that they closed 60% of all deals. Persistence is worth it.


Every supermarket and farm shop sells eggs, but I have come across very little research to help you understand the category. All that has changed with an excellent report that has just been released by the American Egg marketing board. This report is available via the Retail Wire website. If you click on this link, …

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Grassroots Marketing

Daphne Raj and Joe Gehrke are the owners of Teza Juice tea of Auckland, New Zealand. They have a great product, but in a recession climate, they did not have the marketing budget to get the message across using billboards and other conventional “interruption” marketing techniques. What do they do? Well, they “dared to be …

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