You have heard it said before, men know the price of nothing and are easy to sell to. That may have been true in the past, but recent research published in the USA magazine Supermarket News on 23rd May 2011 would disagree with your findings. According to the latest research; 44% of men are making more effort to save money 35% are shopping at several stores to find the lowest price 54% Are eating out less to save money I am sure this research will create some disagreement between some retailers and some wives and girlfriends. This survey was carried out on American men and who is to say that men in other countries are taking up the same habits.