Many pundits have used the example of the demise of Borders and Barnes and Noble in the book industry due to the e-book revolution and Amazon.com. What do you do with all these empty bookshops scattered around the world? In fact, we have one on our own town. The answer … open a bookshop! Small independent bookshops have struggled for years due to the big end of town coming into their marketplace. One business “Fleeting Pages” has opened a bookstore in an old Borders store in Pittsburgh. The key is the point of difference. The store is stocked with independent and self published literature and the material is only in there for a month. The shop is manned by volunteers and they also hold workshops and literature events in store. Imaging going to a bookshop where you know the author list changes every month, it would create a return traffic for the target audience. Check them out on www.fleetingpages.com I came across this on the Springwise webpage on June 8th.