JOHN STANLEY ASSOCIATES

June 2011

Keeping up With Change

One of the messages I have been passing on this week is the challenge of change. Generation X and Baby Boomers, for example, are still dedicated to moving around in cars whilst Generation Y prefer buses and trains. In fact over 30% of public transport users in Perth are Generation Y, and they do have

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Adventurous Brits

Food retailers need to understand their market. A recent report carried out by Capricorn Goats Cheeses in the May 31 edition of International Express could help retailers plan their food category; 20% of consumers have never tried olives, asparagus or aubergine. 50% of Brits are not interested in trying new food and would not encourage

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