Last night’s announcement [June 28th] of the launch of Google+ as a competitor to Facebook will be an interesting development for retailers to watch and to know when to join in. This is Google’s second attempt to get into social media, they tried with Google Buzz, but that failed last year. The new social media page works on circles of friends. It allows you to group friends based on their interests. I know Facebook had this system, but how many of us use it ? I am told that the Google+ system will be consumer friendly and will allow for target interest groups. Watch this YouTube clip for more info. The introduction of “Sparks” in the system, which allows you to group your friends based on interest and in up to 40 languages could have marketing opportunities for retailers. Watch the Google + space closely.