Sunday 20th November was National Stir day and Delia Day according to the UK supermarket Waitrose. This is the first time I have come across a retailer working with a celebrity and announcing a National Day. The Delia day is to do about Christmas cakes. Baking is the new trend hobby and making a Christmas cake is the ultimate hobby this year. Delia has come to the rescue with a solution. All the ingredients in one box for ten pounds. All the customer needs to do is add an egg ,butter, orange and lemon zest and bake. Has it worked? Waitrose have found a threefold increase in sales over last year and have reserved 56 tonne of fruit for the promotion. This promotion teaches all retailers some key lessons; Solutions sell Celebrities help make the sale Pick the hot trends and exploit them Delia claims this is her most successful campaign she has ever been involved in.