Month: November 2011

Etail Pop Ups

Now that we are getting used to online shopping, the online shopping companies are popping up on Main Street. eBay have opened a store in Dean Street in London and in New York and they plan to keep them open until Christmas. Customers need a smart phone if they plan to shop. The consumer looks …

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Dare to Be Different

The key to retailing and marketing is to stand out. Take a traditional idea and do it in a different way. The Christmas tree is a traditional icon. At St Pancras railway station they have always had the traditional Christmas tree in the foyer. The same again this year. A 12 metre high tree dominates …

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How Much Online Christmas Shopping?

Research carried out in Canada shows that in the lead up to Christmas the average Canadian shopper will spend 8 hours buying presents in a shopping mall and 5 hours buying presents online. This emphasises the need for an online retail prescience!