JOHN STANLEY ASSOCIATES

Leading Up to Christmas

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Leading Up to Christmas

The snow is on the ground and it is minus 10 Centigrade outside. The middle of November and the winter has arrived in Alberta. This creates a challenge for many retailers and in an upcoming Blog I will show you how one street, Whyte Avenue in Edmonton has set about making a difference. The next few weeks are critical for many retailers. 30% of the sales that take place in florist style gift shops will take place between now and Christmas in many stores. This is a make or break period. The sharp retailers will be training their staff in the next week to make sure they are ready for a bumper retail season. They will be offering ideas in store and promoting online sales from their own webpage as this is where they will seeing significant growth.