The key to retailing and marketing is to stand out. Take a traditional idea and do it in a different way. The Christmas tree is a traditional icon. At St Pancras railway station they have always had the traditional Christmas tree in the foyer. The same again this year. A 12 metre high tree dominates the foyer. But this year it is a Lego tree complete with lights. The local schools helped built the tree. This is a great way of grabbing the consumers attention. Take a traditional idea and dare to be different.