Etail Pop Ups

Now that we are getting used to online shopping, the online shopping companies are popping up on Main Street. eBay have opened a store in Dean Street in London and in New York and they plan to keep them open until Christmas. Customers need a smart phone if they plan to shop. The consumer looks at the product ,scan the QR Code and then purchase the products online. These shops are basically a physical shop window. Net-a-Porter, the online fashion retailer has opened a similar store. The main reason for these physical shops is brand awareness. It is interesting that whether you are an online retailer or a bricks retailer, the future seems to be a combination of “bricks and clicks.”