QR Codes are They Relevant

I often mention QR Codes in my presentations and how valuable they are to retailers. In the Globe and Mail for Canada on 23rd November was an article entitled “From your Smartphone to the big screen”. Research company Stratacache Inc from Ohio showed that there has been a 60% increase in suppliers using QR Codes in the last six months. The research shows that they are used extensively by consumers between the age of 18 to 44. If you are targeting consumers within this age group then you need to look at QR Codes as a marketing tool.