I was walking through a crowed train station on Friday in London and all of a sudden a women started singing opera. Then the whole station came alive as actors around the station started singing. The commuters were all of a sudden on a stage. The next day I was at the Gloucester Victorian Market. Whilst there a Victorian urchin stole an apple and was chased by a policeman dressed in Victorian clothes, again actors integrated into the retail experience. The experience of retailing is changing and it may be time for you to talk to your local theatre group or opera group and figure out how you can involve them in your retail experience.