The Czech retailers have a special skill when it comes to Christmas decorations in shops. They rely on traditional and local props and use them in different ways. For example they take Birch twigs and spray them in different colours. To see Christmas trees decorated with purple sprayed Birch twigs is simple and effective. With many retailers seeing 30% of their sales taking place in the lead up to Christmas, decorating the front of the store to catch the customers eye is a about daring to be different. It results in a real adventure for the consumer.