One of the important elements of retailing is customer interaction. At Chladek Garden Centre in Prague this St Nicholas weekend they hade a Make A Candle session for children. All the staff dressed up as angels or wicked elfs and St Nichiolas greeted all the chioldtren.To malke the candle the children had to collect different elements of the candle from different parts of tyhe store. This encoureged there parents to shop the shop. When I arrived the car park was bursting at the seems. This is a wonderful way of engaing tchildren and parents and growing sales at the same time.