Imagine you are in the subway in Seoul at Seonreung underground station. You go down to catch the train, smart phone in hand. While you wait for your train you get your phone out and go to the online poster from Home Plus supermarket. You have a virtual supermarket in the underground with 500 items promoted on the poster. You order your milk and other groceries and they will be delivered to you this evening. Since Home Plus started getting Koreans to order from their virtual supermarket in the underground sales on the virtual site have increased by 130%. It will not be long until virtual stores will pop up anyway where. Do not think Pop Up Retailing will be confined to Physical stores. Virtual stores are also playing by the same game rules.