January 2012

The Night Economy

On this tour I attended the NABMA Conference in Birmingham. One of the speakers focused on Night Entertainment and the role of retailers. Melbourne in Australia has an excellent retail night market and this was used as an example on how night retailing should be a part of the future retail mix. The keys to

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Movie Time

In my article on trends for 2012 a few weeks ago I mentioned that video communications would be one of the driving trends of the year. Well three weeks into the new year and YouTube releases new figures that highlight the success of this social media trend. Another one hour’s worth of footage is placed

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Toys for the Boys

One of the main focuses for many retailers is how do they attract women into their store. Men are often neglected. Research carried out in Ireland by Jim Bradley revealed that when women went shopping with men , the average sale of the transaction and shopping time went down. The challenge is to either put

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Show your Passion

Successful retailers are passionate The key is how do you show that passion to your consumers. I recently came across this promotion in Ohio which really gets that message across “Our Family, Our Farm, Our Life Pastimes Farm and Bakery” This is so simple ,yet I still go to businesses where there is no message

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