Retail sales in UK and USA were better than expected over the Christmas season. This is a good sign for retailers. However this does not mean we should become complacent, there are still a lot of changes ahead. Retailers need to focus on the little things that will make a difference to the bottom line. Customer service is the easy way of making a difference in the consumers mind. I am amaze at retailers that have cut back on customer service training in these difficult times. Some retailers look on it as a cost rather than an investment, something I have a problem understanding. One of the easiest ways of increase sales is to increase the average sale with your existing customers. One of the easiest ways to do that is to have a proactive team that are focused on the customer. I realize that many retailers think that selling is common sense and therefore training is simply a luxury, but take a walk down your local shopping street and check out the standards of customer service. Being proactive with customers can make a difference between success and failure. Ten minutes a day on developing the team could put a lot of extra money in the cash register.