In my article on trends for 2012 a few weeks ago I mentioned that video communications would be one of the driving trends of the year. Well three weeks into the new year and YouTube releases new figures that highlight the success of this social media trend. Another one hour’s worth of footage is placed on YouTube …every second. That is a 30% increase in usage in eight months. That means it would take you a decade to watch the videos put on YouTube today. There are 4 billion video views a day. YouTube started in 2006 by Steve Chen and a colleague. TV is still outwatched .The average Brit and American watches four hours of TV a day, whilst they only watch 15 minutes of YouTube a day. But, this is an amazing marketing tool that is growing rapidly.