The Night Economy

On this tour I attended the NABMA Conference in Birmingham. One of the speakers focused on Night Entertainment and the role of retailers. Melbourne in Australia has an excellent retail night market and this was used as an example on how night retailing should be a part of the future retail mix. The keys to success are; Food Theatre Design and merchandise guidelines Village Environment Organised chaos Strong management Retail Clustering Program of quality entertainment Many urban communities have an opportunity to develop night retail and entertainment.