Creating a Unique Selling Point

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Creating a Unique Selling Point

I am in Amish country at present in Pennsylvania. The retailers here are benefiting from the nostalgia drive in the market place. They are building on the old traditions and what was old is now new. Think about the nostalgia elements in your business that can be developed as a marketing tool. The key is to use modern technology to enhance the nostalgia elements the customer is looking for.