Difficult times mean you have to think differently. Imagine if you were Harley Davidson and you were seeing a down turn in your market as male Baby Boomers are keeping their money in their wallets and not spending it on expensive toys for themselves. The answer is that you look for a new market. That market has turned out to be women. But, they are afraid of riding a bike. The answer is free lessons given by a woman, a coffee morning is included, a fashion show on what to wear on a bike and pole dancing lessons thrown in as well. It has worked! All retailers need to think outside the box. Thank you to Kelly McDonald for sharing this in a presentation in the USA today.