JOHN STANLEY ASSOCIATES

Retailing in Japan

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Retailing in Japan

This week I am working with retailers in Japan. The main point of difference is customer service. Everyone gets greeted when they enter a store. Plus, this is the most honest country I know. Retailers can leave products out on display and be confident that know body will steal the product. The main lesson from Japan is to focus on greeting the customer. The result is the customer feels welcome. I know we all feel we do this, but go to Japan and you realize it is an art. The photograph I have attached shows the detail. Pet stores provide fashion for the dog that matches the owner, or vice versa.